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Beauty of Joseon

Immerse yourself in the world of Beauty of Joseon, a Korean skincare brand inspired by ancient rituals to enhance your skin. Our formulas blend tradition and innovation for a unique Korean beauty routine, suitable for all skin types. Discover the elegance of K-beauty with natural skincare that reveals a natural radiance and intense hydration.

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Beauty of Joseon marries the ancestral secrets of Korean herbal medicine (Hanbang) with cutting-edge modern active ingredients for a complete Korean beauty routine.It is THE iconic Korean cosmetics brand!

Beauty of Joseon is renowned for its natural and effective formulas based on traditional ingredients, ideal for sensitive, dull, mature or hyperpigmentation-prone skin.

On coreebeauty.com, explore the bestsellers of a cult K-Beauty brand – authentic Korean facial care, inspired by the beauty rituals of the Joseon dynasty and highly popular throughout Switzerland and Europe.

Bestseller - Beauty of Joseon
-Relief Sun: Rice + Probiotics SPF 50+– a light, non-greasy sunscreen based on fermented rice and probiotics
-Relief Sun Aqua Fresh SPF 50+ Rice + B5– hydrating and soothing sunscreen with panthenol
-Revive Eye Serum: Ginseng + Retinal– firms, brightens, and smooths the eye area
-Glow Serum: Propolis + Niacinamide– tightens pores and brightens the complexion
-Dynasty Cream– rich all-in-one cream with rice, ginseng, and squalane for nourished and plumped skin
-Beauty of Joseon Glow Replenishing Rice Milk


Why choose Beauty of Joseon for your K-Beauty routine?
Beauty of Joseon is THE benchmark for natural and effective Korean cosmetics.

The brand combines the best of traditional Korean skincare and modern dermocosmetics: anti-aging red ginsengextracts, brightening fermented rice water, purifying propolis, and unifying niacinamidecombine with scientific active ingredients like retinal, alpha-arbutin, or probiotics.

Every Beauty of Joseon Korean facial care product is formulated without controversial ingredients, for hydrated, luminous, soothed, and visibly rejuvenated skin. Perfect for integrating the authentic 10-step Korean beauty routine into your daily life.

Who is Beauty of Joseon for?
Sensitive skin, fine lines, hyperpigmentation, or lack of radiance? Beauty of Joseon offers a gentle and effective solution. Ideal for those who love light textures, soothing formulas, and a natural glow effect.

Shop Beauty of Joseon on coreebeauty.com
As the No. 1 reference in Swiss Korean cosmetics, Coree Beauty offers 100% authentic products, fast local shipping, and attentive customer service. Discover the complete Beauty of Joseon collection now and immerse yourself in the refined world of traditional K-Beauty.

Find our viral K-Beauty article on the results after 1 year of Beauty of Joseon products in Switzerland