The most viral K-beauty brands in 2025 to try from Switzerland and Europe
Which K-beauty brands will be the most viral in 2025?
K-beauty is exploding again this year on TikTok and Instagram . More and more people in Switzerland and Europe are discovering the benefits of the Korean skincare routine thanks to brands that are generating buzz and delivering visible results.
So, which Korean skincare brands will be the most popular in 2025?
Why have these treatments gone viral? And how can they be easily adopted, even from Switzerland, with fast and free delivery ?
Discover our selection of the must-have K-beauty brands of the moment, the most shared products, and what they can do for your skin .
🇰🇷 Why is K-beauty so appealing in 2025?
Korean skincare is based on precise rituals, natural formulas , gentle effectiveness , and a long-term vision: to treat the skin deeply, not to mask it.
- Powerful plant-based ingredients (centella asiatica, ginseng, houttuynia cordata...)
- Innovative, lightweight, non-irritating textures
- Targeted solutions for every skin problem: acne, sensitivity, dehydration, wrinkles...
And the good news? Today, it is possible to access all these brands in Switzerland and Europe , with fast and free delivery via Coree Beauty .
🌿 Beauty of Joseon – Tradition and modernity combined
If you are looking for treatments inspired by traditional Korean medicine with modern results, Beauty of Joseon is for you.
- Formulas based on ginseng, rice, and green plums
- Extremely popular on Instagram and Reels
- Suitable for all skin types
A must-try:
- Glow Serum – Propolis + Niacinamide
- Relief Sun: Rice + Probiotics
- Green Plum Cleanser
SKIN1004 – Pure and minimalist efficiency
SKIN1004 is betting on Centella Asiatica from Madagascar , a restorative and soothing plant that has conquered TikTok.
- Ideal for sensitive, acne-prone or reactive skin
- Simple formulas, without unnecessary extras
- A truly reinforced skin barrier
Featured products:
- Centella Ampoule
- Toning Toner
- Foaming Cleanser
Skin1004 Korea Beauty collection
MEDICUBE – Korean dermocosmetics
MEDICUBE is the brand you see everywhere in before/after videos on TikTok!
- Skincare products developed in collaboration with dermatologists
- Visible results on pores, acne and wrinkles
- Ultra-trendy beauty devices (AGE-R Booster Pro)
Bestsellers to discover:
- Zero Pore Pad
- Red Erasing Cream
- AGE-R Booster Pro
🍃 ANUA – Simplicity and efficiency
ANUA went viral thanks to its Heartleaf Toner , a cult product for sensitive and acne-prone skin.
- Clean & natural ingredients
- Suitable for minimalist routines
- Highly valued for calming redness and irritation.
Popular products:
- Heartleaf 77% Soothing Toner
- Heartleaf Cleansing Oil
- Soothing fabric masks
🧪 COSRX – The king of targeted skincare
COSRX is one of the best-known Korean brands in the world, still as popular in 2025.
- Effective formulas against acne, blackheads, and dehydration
- Recommended by dermatologists
- Extremely viral across all networks
A must-try:
- Advanced Snail 96 Mucin Essence
- Aloe Soothing Sun Cream
- Snail Mucin Gel Cleanser
💧 ABIB – The clean & minimalist brand
ABIB captivates with its sleek aesthetic and sensory treatments. Highly popular on Instagram, it combines design, effectiveness, and gentleness.
- Suitable for sensitive skin
- Lightweight texture, fast absorption
- Soothing and moisturizing formulas
Featured products:
- Heartleaf Essence Calming Pump
- Enzyme Cleanser
- Gel masks
🧼 SEOUL 1988 – High-end skincare made in Korea
SEOUL 1988 , also known as KSecret , offers ultra-concentrated premium skincare, still little known to the general public but which is set to grow rapidly in 2025.
- High-quality ingredients (propolis, peptides, ceramides)
- Rich texture and immediate effect
- Ideal for tired or mature skin
To discover:
- Propolis Ampoule
- Hydro Glow Cream
- KSecret Cleansing Balm
🚚 Where to buy these viral K-beauty brands in Switzerland and Europe?
At Coree Beauty , we make K-beauty accessible to everyone:
- 🇨🇭 Fast and free delivery from Switzerland
- 🎁 Free samples with every order
- 🛍️ Secure payment and TWINT available, responsive customer service
- 💬 Personalized advice available on Instagram or via chat
❤️ Ready to try the K-beauty that's causing a buzz?
Do you want radiant, hydrated, flawless skin?
Do you want to follow the trend without wasting your time with ineffective products?
Test the most viral Korean skincare products of 2025 and join the skincare community that focuses on quality, gentleness and innovation.
➡️ Discover our complete catalog on the Coree Beauty shop in Switzerland and Europe
🔎 Type the name of your favorite brand: Beauty of Joseon, SKIN1004, MEDICUBE, ANUA, ABIB, COSRX, SEOUL 1988...
